At Peithos, design innovation blends creative design with strategic thinking to develop impactful solutions that are not only visually compelling but also deeply functional. Our approach centers on understanding your needs and applying a user-centered approach to solve complex problems. This results in products, services, or systems that are not only innovative but also deeply resonate with users. Through a collaborative process, we explore, prototype, and refine ideas, ensuring that every design decision contributes to a meaningful and impactful outcome.
The Design Innovation (DI) 4D process is an iterative approach that provides an order of action in design projects holistically. It consists of four phases and their associate mindsets. The process has a dual diverge-converge cycle and represents a “sprint”.
Identify & understand opportunities & needs collaboratively through co-creation with stakeholders.
With Empathy the ability to understand and share feelings of others, without judgements.
Interpret & reframe needs & map them into activities, functions & representations.
With Mindfulness paying attention in the present moment on purpose, without judgements.
Ideate & model concepts based on identified opportunities.
With Joy happiness & delight coming from a genuine sense of well-being
Iteratively prototype & test concepts & models with users.
With Non-Attachment not to hold onto or grasp tightly what is considered as me or mine (e.g., my ideas, my solutions.
Design Thinking, Business Design, Design Engineering and Systems EngineeringAdapted from the 2018 McKinsey Quarterly, “The business value of design,” and The Design Management Institute, UK
According to the Design Management Institute in 2016:
